Easy Marketing Tips

I’m going to give you info on how to drive lots of traffic to your website and how you can achieve the same success as internet marketers who are making a solid income with their website.

First off, don’t fret! All the ways I’m going to show you are FREE ways of marketing so you don’t have to cough up a bunch of money.

Now there’s a few different ways to direct traffic to your website. You want to set up free accounts on huge social websites like MySpace, Squidoo, YouTube, and others you may know of, and direct as many eyeballs as you can toward your website. However, you’re not going to want to try to “sell” a product on these networking sites. Even though the idea might seem to “sell”, you don’t really want to do that. The majority of people do not want to be sold to, even less, people who are just browsing through the internet. In marketing, you want to first establish a connection, and then offer your products. People feel more comfortable when they see a face and hear a voice along with a product. The more comfortable a person feels, the more likely they’re going to purchase your product. It’s not rocket science!

“Okay, so I get the point. But now how do you direct traffic to these websites?”

It’s pretty easy. Since the majority of people have a MySpace and watch videos on YouTube and browse Squidoo, you need to sign up for all these sites if you haven’t already. Don’t worry, it’s free to sign up. Now don’t forget, the purpose here is to let people know who you are. Write down what your interests are, hobbies, goals, etc. It’s okay if you haven’t become the next online-marketing guru yet, just don’t be dishonest! What you don’t want to do is start all these campaigns and mislead people by saying you’re a multi-millionaire and you did it in 2 days and etc. Just be frank and let them know you are into internet marketing and where you want to go with it, etc. People become comfortable when they’re are able to relate to someone else, so you need to establish that connection. People are not just going to toss you money. People have to at least feel a little trust in you, and the more people see you, the more likely they will. The good thing is, as you start to take your business to a higher level, you can change your success story. Just don’t be deceitful!

Probably the best tool to market with is YouTube because then people can actually see and hear you and you can also upload your YouTube video to various websites. It’s not a problem if you’re not a movie-making expert as the majority of people on YouTube are amateurs anyway which is fine. Just about every modern computer comes with some type of software to make movies in case you didn’t know (Windows Movie Maker for PC’s; iMovie for Mac’s). There are plenty of video tutorials on YouTube if you need help making movies! If you don’t already have one, you should also get a microphone for cheap. No biggie.

Now you are all set and ready to go!

Throughout my experience in marketing and selling online, I have learned a lot from the information and tips given by my mentor. I am here to help as much as I can, so you can contact me with the info provided. But most important, things are not going to happen on their own, so the best thing to do is GET MOVIN’!

Various Online Marketing Solutions

There are so many people who go for online businesses. This is because everyone goes online these days and it will be easier to market products and services where people usually are. Since majority of the population today makes use of the internet, this is the best place to start a business. This will be the best place to reach more people and create income through business. However, since many people are already doing online businesses, the competition is getting tougher. It is important that one knows various marketing techniques so that the business website will more visible than the others. This will create more exposure and popularity for the business website resulting to more income. Here are some of the most used online marketing solutions that business websites may use.

SEO/Search Engine Optimization – this is the most common way to marketing online. It is the method of obtaining high ranks in the search engines so that the website will be more visible over the net. This will then provide more chances for the website to be clicked more often giving more visitors that may become customers in the future as well. The more visitors that a website obtains the more chances that their sales will also go up. SEO make use of tools like article contents, blogs, press releases and newsletters in connecting with web browsers that may become web visitors.

SEM/Search Engine Marketing – this is almost similar to SEO but the only difference is that SEM is making use of both paid search results and the one that SEO is using. Therefore, this method gives more chances to have more visitors for the website. It also makes use of the tools being used in the optimization. It also makes use of strategies like PPC or Pay Per Click which will help the website rank high in the search engines.

SMM/Social Media Marketing – this is the method of marketing using the social media sites. This will make use of the sites so that one will freely market their products and services. This is very common nowadays as many people are getting hooked with using these social media sites. And since many people are using these sites, it is easer to market and advertise your business. You will also be able to reach more people with the aim to increase sales.

Even big names in the business industry are going online these days. Business experts have seen that there are bigger possibilities for business to reach the global market through the internet. With it, one does not have to put up stores in different countries. Through the use of the internet, people can shop, browse and do business without any hassles. One just needs to learn much about these techniques so that they can market correctly in the online business scene.

Achievements in Advertising – Optimize and Track Ad Response With a Direct Response Tool

College enrollment is expected to continue setting new records throughout the current economic environment as people look to change careers or further their educations and start their own businesses.

With over six thousand institutions of higher education in the United States, there is no question how tough the competition is in reaching potential students and enrolling them in your institution. So, what is the best way to reach these individuals, and what will make them respond to your advertising?

For the Texas Barber Colleges and Hairstyling Schools the answer was advertising with a memorable direct-response tool, 1-800-NEW-CAREER. The school had a goal to increase leads and enrollment by 10% in 2008. They also wanted a sure-fire way to track the response to their advertising campaigns. The Director of Marketing and Admissions, Esty Merlo, decided to try listing a vanity 800 number in his ad campaigns, with the thought that the “word” phone number would be easier for people to remember.

After activating the vanity phone number, Texas Barber Colleges and Hairstyling Schools saw a 23% growth in leads from 2007 to 2008. According to Merlo, “The results have been phenomenal. We’ve doubled the goals we set for ourselves once we made the move to using multiple vanity numbers and a call center.”

To get results like Texas Barber Colleges and Hairstyling Schools, just follow the advertising tips below:

1. Use a Phone Number as the Direct-Response Tool in Your Ads
Recent research shows that survey respondents have a 45 percent higher recall rate of vanity phone numbers like 1-800-NEW-CAREER than they do of Web addresses. By offering a phone number along with your URL, you are providing people with a one-on-one experience, giving prospective students a direct route to your admission specialists. Getting a prospective student to call and speak with an admissions representative brings you one step closer to enrollment

2. Feature an Easy-to-Remember Direct-Response Tool in all Marketing Materials
A phone number will not be much help if folks cannot remember it. Get a vanity 800 number, like Esty Merlo did. A vanity 800 number that relates to your school’s student mission, like 1-800-NEW-JOBS or 1-800-NEW-CAREER, will assist in reinforcing your brand image, deliver a consistent message, and give people the ability to contact you immediately. Another benefit of a vanity number comes out when someone who hears or sees your ad with a memorable phone number, but is not ready right now to go back to school. But, if they find themselves three months down the road in pursuit of a career change, they will remember your vanity 800 number from the advertising campaign and call you before they call another school in your area. You’ll stand out from competing schools.

3. Prominent Placement of the Direct-Response Tool
Don’t bury the contact method in your ads. Feature your phone number prominently in all of your advertising and marketing materials. For example, mention it at least three times in a radio ad, make it the focal point of a print ad, and display the number on screen throughout a television ad. Make sure it is easily heard and understood, clearly visible, and easy to read, and your ads will pull higher response rates than ever before.

4. Test and Track Your Advertising Campaigns
Finally, when developing a new ad campaign, create two separate ads using the same creative elements, just switch up a toll-free phone number for a vanity 800 number in one of the ads. Track the response you get from each ad. You’ll see that vanity 800 numbers will generate 30 to 60 percent better response rates than numeric phone numbers.

Mr. Merlo shares that his advertising efforts with the vanity 800 numbers are really paying off. “In this economy, more and more people are thinking about a new career and making changes to become their own boss. Our advertising is reaching more of those people, drawing in more leads, and our enrollment levels are increasing every month.”

When using a phone number as a direct-response tool there is no question that true vanity 800 phone numbers are easier to remember and produce higher response rates. Just ask Esty Merlo.