Global Online Marketing Profile 2010 Forecast – The Netherlands

Market Opportunity

The root of the Netherlands’ economy lies upon its free capitalistic market. The Netherlands’ economic freedom score is 77, making its economy the 12th freest in the 2009 Index of Economic Freedom. It has the 16th largest economy in the world and ranks 10th in GDP (nominal) per capita.

According to the CIA Factbook, the GDP is currently 670.2 billion USD and the Purchasing Power Parity is 2.8 billion USD while the Dutch are experiencing 1.8% real growth, 4.5% unemployment, and 1.6% inflation rates. Centraal Bureau voor de Statistiek reports the average disposable income of Dutch households amounted to 28.5 thousand euro in 2004. The real disposable income of Dutch households rose by nearly 4 percent in 2007. Households spending exceeded household income by 2 billion euro. In 2006, Dutch households spent 6 billion more than they received in income.

With a population of 16.7 million, the country has been one of the leading European nations for attracting foreign direct investment and is one of the four largest investors in the United States. The increasing ties of the Netherlands with global trade are reflected in the increasing shares of exports and imports in GDP. Data from the Centraal Bureau voor de Statistiek shows that exports rose from to 77% of GDP in 2008 in addition to imports rising to 68%. Despite its small size, the Netherlands ranks seventh in the world in total value of its corporations. Furthermore, its online retail market is amongst Western Europe’s largest, with the Netherlands also ranked as one of Europe’s top five e-commerce nations states techpubinc.com.

The Netherlands began circulating the euro currency on January 1, 2002. The Euro remains strong against the US Dollar, with 1 Euro equaling 1.4114 USD. Because of the weakening of the US dollar for the last two years, the Euro has appreciated vis-à-vis US dollar (x-rates.com). So steeply has the greenback fallen in value against the Euro that economists are talking about the dollar losing its status as the world’s reserve currency, a position it has held since 1945.

Best Industry Segments

The Dutch industry is diversified, with a variety of businesses that range from manufacturing, mining, and energy production to construction and chemical manufacturing. The government initiated many programs to encourage the development of new industries, specifically, aerospace industry, biotechnology, and microelectronics. Figures from Eurostat indicate that, in 2007, the Netherlands was the EU’s third top exporting country after Germany and France. Dutch exports also grew substantially in 2007. If the current trend continues, the Netherlands will move up to take second position in 2008. Relative to other countries, the Netherlands exported large volumes of food products, gas oil and natural gas.

Regulatory and Tariff Landscape

Along with the United States, the Netherlands has consistently been one of the main advocates of international free trade and the reduction of duties and tariffs on goods and services. The average tariff rate is low. The Netherlands’ trade policy is the same as that of other members of the European Union. The common EU weighted average tariff rate was 2.1% in 2005 according to the Heritage Foundation. The EU policy upholds non-tariff barriers in agricultural and manufacturing subsidies, import restrictions for some goods and services, market access restrictions in some services sectors, non-transparent and restrictive regulations and standards, and inconsistent customs administration across EU members. Supplementary biotechnology and pharmaceuticals rules exceed EU policy.

In order for many products in the European Economic Area (EEA) market to pass the consumer safety, health, and environmental requirements, it must receive a CE marking. By affixing the CE marking, the manufacturer asserts that the item meets all the essential “Health and Safety” requirements of the relevant European Directive(s) that provide for the CE marking. Examples of European Directives requiring CE marking include toy safety, machinery, low-voltage equipment, medical devices and electromagnetic compatibility.

Online Marketing

Based on statistics from internetworldstats.com, there are currently 13,791,800 Internet users in the Netherlands, with a penetration rate of 82.9%. The Netherlands is ranked 7th among the top internet countries in the European Union yet 2nd behind Greenland with the highest internet penetration rate. Over the span of eight years (2000-2008), user growth stands at 253.6%. In terms of type of connection, the Netherlands exhibits a positive trend towards broadband internet adoption. It can be located 4th on the list in broadband penetration, leading the OECD along with Iceland, Finland, and Norway. Despite the wide availability of Internet connections, nearly 4 million people (about 25% of the population) have never used the Internet at all according to data from the Organisation for Economic Co-operation and Development.

Online Language Preferences

The two official languages of the Netherlands are Dutch and Frisian. However, Dutch is the mother tongue of almost all people in the Netherlands. The 500,000 inhabitants of Friesland, a province of the Netherlands, speak Frisian. Most of Dutch people speak at least one foreign language, mostly English that is taught at school during the basic education. Many Dutch people speak also German, which is similar to Dutch language and some of them speak French. Like any other country, internet users prefer to search in their native language, Dutch.

Search Engine Profile

Data from a checkit.nl shows Google Netherlands (Google.nl) overwhelmingly leads the way as the top search engine with 95%. Ilse.nl and live.nl take the second and third spot, respectively.

Summary

Netherlands being the small country is a big player in the world’s trade and the global transfer of capital. Its thriving and open economy serves as an inviting potential global trading partner to other countries. The economy is noted for stable industrial relations, moderate unemployment and inflation, a sizable account surplus, and an important role as a European transportation hub. Based on the current and future potential of the market, Global eMarketer ranks the Netherlands as a Tier I market for global online market opportunity.

Looking For Freedom (Liberty)? Take Your Life Beyond Freedom With a Powerful Direct Sales Team

If you truly want to take your life beyond where you are right now, and into a life of complete freedom, then you’ll want to be associated with a powerful direct sales compensation plan. More importantly, you’ll want to position yourself with a team of leaders that can show you the fastest way to get results.

The direct sales compensation model can be very rewarding. However, there are people who never get beyond the first stages of success and experience the true freedom (liberty) that it can provide. The reason for this, is that most people who want to achieve a life of freedom (liberty) are those who are currently in corporate America and never seem to move beyond their current circumstances because they are left completely to themselves to figure out how to succeed with a direct sales compensation model. There are many factors that attribute to whether someone achieves a life of freedom (liberty) vs. someone who does not. Some are listed below.

- Marketing- This is a skill that must be learned before freedom (liberty) can ever be realized. If you want to achieve results beyond what you are currently making, it’s going to require that you find a leader who has already mastered these skills. One way to identify this is paying attention to where the ads are that you’ve answered. If you answered an ad on the right side of the search engines or from a website, then you can be assured that person is paying for the ad. On the other hand, if you find an ad on the right side of the search engine, then you can be assured this person knows what they are doing since they have “earned that placement” and do not pay for their advertising. The reason this is important is because when you are no longer paying for advertisements, your business will experience 100% profit and your income will always go beyond any business expenses that accumulate.

-Advertising- It very important that you are placing your ads in front of the people who are actually looking for your opportunity. Anything else is like throwing mud at the wall to see what sticks. However, when you are placing what you have in front of people who are looking for what you have, the you will ALWAYS be way beyond the other business owners who are not experiencing great business results.

-Results- Make sure the person has a website that demonstrates his/her leadership in taking people beyond what they originally thought to be possible. Freedom (liberty) can only be attained when there is a successful team of people who are all assisting each other.

-Vision- Have a goal for your future! Know exactly what it is that you want, and go after it with all out massive action. Do not wait for everything to be perfect, for nothing is ever perfect. Do it now, while the
decision is there!

In a nut shell, if you want to experience true freedom (liberty) in a direct sales business, then you’ll want to make sure you are joining a team of people who have already achieved a success level that is way beyond what you are looking to achieve.

Hope this helps you while you are searching for your Freedom (liberty) and a life that is beyond anything that you can currently imagine. I did that in 2005 and have achieved a lifestyle of freedom (liberty) that is by far beyond anything that I could have possibly imagined for my life. I found a team of people who allowed me to see way beyond what I thought possible in my life and showed me exactly how to achieve a life of freedom (liberty), the same as I want for you.

Why Direct Mail Marketing Should Be Professionally Printed

When you are ready to launch a direct mail marketing campaign, you will need to turn to a professional to create the mailers that you are sending to potential customers. While some people consider printing in-house or even going to a basic local print shop, this can often be a big mistake and even undermine the effectiveness of your direct mail marketing campaign.

Why You Need a Professional

There are many reasons why you should never try to do your own printing for a direct mail marketing campaign and why you should, instead, let the professionals take care of it for you. A few examples of some of those reasons are listed below:

* Cost. Companies that specialize in printing direct mail marketing material have a business structure in place that allows them to easily produce marketing material for different clients. In other words, they are set up to print direct mail pieces. Your office is not set up to do this, nor is your local print shop. Since it is more efficient and less expensive to do this type of printing on a larger scale than to just do a single job, it can actually be less expensive to turn to a company that specializes in mail printing than to try to do it yourself.

* Convenience. Just like cost, convenience is a big factor when it comes to choosing a professional company to produce your direct marketing material. It takes time to print and prepare a direct mail marketing campaign to be sent out. This is time that you or your employees will not be able to spend doing other things to grow your business. If you are not a specialist in direct marketing printing, then it is going to take you a lot longer than it would take a company to prepare your campaign, causing you a great deal of inconvenience. If you turn to the professionals, on the other hand, you won’t have to worry about any of the technical aspects of direct mail marketing at all.

* Appearance. The point of direct mail marketing is to get potential customers to reach out to you, or to let them know of your company’s existence and offerings. You need to make a good impression on these potential new customers if you want them to be interested in the products or services you are offering. Since you only get one chance to make a first impression, this means that your marketing material has to be really professional and top-notch. The only way to ensure that your material really looks professional is to take the professional approach and have experts in mail marketing produce the literature and materials being sent out to customers.

These are just a few examples of the reasons why it always makes sense to turn to the experts when you are getting ready for your direct mail marketing campaign. With expert help, you have a great chance of your mailers being the successful advertising material that you are hoping for.