Marketing Your Internet Presence and Resume by Leveraging Email Campaign Software

If you are looking for your next career opportunity, take charge of your job search campaign by not simply passively relying on your Internet presence and resume postings to make your phone ring. Maximize your exposure to career opportunities by reaching out directly to as many hiring authorities, recruiters, and networking contacts as possible.

How? After you’re finished with your resume writing and have a pin-sharp resume. It starts with having the right tools.

Get a desktop email campaign software tool (e.g., Group Mail, EmailUnlimited, Gammadyne Mailer, et al.). A typical desktop email campaign management tool allows you to send HTML formatted emails -with- attachments (i.e., your resume) right from your PC.

Who do you send your resume to?

Ideally you’d want to cover the earth by sending your resume out to every hiring authority/executive on the planet. Remember this being all based on timing. It takes on average 90-120 days to fill a search. Only a fraction of the available job opportunities ever go out side of the employer to contracted search entities (retained or contingent). Most employment openings are filled directly through the efforts of an employer’s internal staffing departments or the employer’s hiring authority/executive directly. Make sure you’re getting your resume out there at least once a quarter at a minimum.

OK, so how do I identify “everybody on the planet?”

Build your Contact Database. You want to think about everything you touch as a possible source of contact information and names.

Think like a recruiting researcher. You want to be able to identify a contact’s name from one source (e.g., EVP Technology, John Schmoe speaking about XYZ technology from a trade show website speaker’s list) and identify an email of someone else at the company (the press contact for the company: jane-dot-doe-at-company-dot-com) and be able to put the two together: john-dot-schmoe-at-company-dot-com. Will these really work? 70-80% of the time they will. You can go into some sites and identify literally thousands of employee names. Paste them into a spreadsheet and do some simple manipulation to create thousands of contact emails.

Buy a cheap email extraction tool such as Email Address Collector to pull all the email addresses you’ve communicated with or saved (e.g., in the spread sheet you just created) from every document, file, and email (To, From, CC, and BCC) on your computer.

Identify as many relevant sources of contact information as possible. There are many that are industry specific and free (e.g., MediaPost will expose you to tens of thousands of media & entertainment direct contact emails for free). Lead411 is a relatively inexpensive database of direct downloadable contact information for 50,000 Companies and 200,000 executives. Hoovers will expose you an unbelievable amount of companies and names, but no direct contact information. The PriceWaterhouseCoopers MoneyTree Survey is the definitive source of information on emerging companies that receive financing and the venture capital firms that provide it. Many sources of information will also lead you to other sources of direct contact information. And there are many, many more that you can identify on the Internet. Some are free, and some are subscription based. If you are looking to save money, you can even trade business contacts at Jigsaw, an online business contact marketplace where marketers, recruiters, and sales people can buy, sell and trade business contact information. Jigsaw has over 1.5 Million contacts at over 100,000 companies.

Loading all of these contacts into your email campaign management tool will give you an efficient way to send your “pin sharp” resume out to your targeted audience.

Happy Networking

4 Affiliate Marketing Techniques Every Marketer Should Know

Various affiliate advertising marketing techniques are available. They help you increase your sales and profits using a variety of ways. You have to just invest some time and energy into this and surely the profits of your business will increase. Choose a marketing strategy that suits your objectives and requirements and you are off to a flying start.

The strategies employed are as follows:
1) Posting links on other people’s sites.
2) Posting banners on the web.
3) The use of forums and discussion boards.
4) The use of social networking sites like Facebook and MySpace.

1) Posting links on other people’s web sites- this is an excellent way to advertise your websites or blogs. What you have to do is approach another web site owner and exchange your links with him. You post the link to your web site on his/her web site or blog. And they do the same on yours. As long as the page and blogs involved are similar and relevant the owners of other web sites usually do not have any problem with this idea. By doing this the traffic to their site also increases as they can reach a wider customer base with their advertisements being posted on other relevant sites.

2) Posting banners on websites-the placing of banners on web sites is a common practice amongst the affiliate marketing community. If the banners are located on web sites that have a lot of traffic then a part of that traffic is directed towards your web site increasing the sales of your products. What is important in this regard is that the banners must placed in strategic locations, where it is clearly visible to the web surfers. The design of the banners is also important, a stylish and creative banner is always best.

3) The use of forums and discussion boards- there are many forums and discussion boards on the internet. Find ones that are relevant to the affiliate products and services you promote on your web site or blog. Join these forums and discussion boards and post comments on them. You are usually required to get a sign in name for these things. On your sign in name write the link to your web site. When you post something, people will click on the link and will be directed to your web site or blog.

4) The use of social networking sites like Facebook and MySpace- social networking sites are very popular these days. They have millions of users and one can meet people of similar interests in these places. You can join these networking sites and use them as a platform to advertise your web sites and blogs. Once you make friends with the people there you can tell them about your products and services and direct them to your web site.

Thus you can use one or a combination of the above methods to increase the traffic towards your web site or blog.

Various Online Marketing Solutions

There are so many people who go for online businesses. This is because everyone goes online these days and it will be easier to market products and services where people usually are. Since majority of the population today makes use of the internet, this is the best place to start a business. This will be the best place to reach more people and create income through business. However, since many people are already doing online businesses, the competition is getting tougher. It is important that one knows various marketing techniques so that the business website will more visible than the others. This will create more exposure and popularity for the business website resulting to more income. Here are some of the most used online marketing solutions that business websites may use.

SEO/Search Engine Optimization – this is the most common way to marketing online. It is the method of obtaining high ranks in the search engines so that the website will be more visible over the net. This will then provide more chances for the website to be clicked more often giving more visitors that may become customers in the future as well. The more visitors that a website obtains the more chances that their sales will also go up. SEO make use of tools like article contents, blogs, press releases and newsletters in connecting with web browsers that may become web visitors.

SEM/Search Engine Marketing – this is almost similar to SEO but the only difference is that SEM is making use of both paid search results and the one that SEO is using. Therefore, this method gives more chances to have more visitors for the website. It also makes use of the tools being used in the optimization. It also makes use of strategies like PPC or Pay Per Click which will help the website rank high in the search engines.

SMM/Social Media Marketing – this is the method of marketing using the social media sites. This will make use of the sites so that one will freely market their products and services. This is very common nowadays as many people are getting hooked with using these social media sites. And since many people are using these sites, it is easer to market and advertise your business. You will also be able to reach more people with the aim to increase sales.

Even big names in the business industry are going online these days. Business experts have seen that there are bigger possibilities for business to reach the global market through the internet. With it, one does not have to put up stores in different countries. Through the use of the internet, people can shop, browse and do business without any hassles. One just needs to learn much about these techniques so that they can market correctly in the online business scene.