Direct E-Mail Marketing Made Easy – Opt-In E-Mail Marketing

Every day, over 70% of all the users on the internet are checking their e-mails. For the newer generations, e-mails have completely taken over the actual paper mailing. There are many ways to communicate via the web and many companies tried to revolutionize e-mail as well. Google, for example, came up with Google Wave, which is an amazing program to help communicate with bigger groups. But with all these new ways to communicate, not one can achieve what an e-mail can (yet).

E-mail marketing was one of the first ways people would market on the internet. It is a form of direct marketing, intended to bring in new customers or keep relationships with current customers healthy. But as the internet changed, so did E-mail advertising. Now, advertising with e-mails can be very risky and ineffective, especially with the chance that you’re e-mail would drop straight into the spam folder.

Today, the most effective and powerful way for a business to market e-mails is the opt-in e-mail advertising method. This approach involves a business-customer agreement that the client or potential customer is will to receive these e-mails. This method is very powerful to create and maintain relationships, without making your company look like a spamming, cheap company.

The main way of generating this relationship, is by capturing interested website visitors’ e-mail. Best would be is to find out what product or service interests them the most and then keep them updated constantly to hopefully convert them into a client/customer.

Capturing an e-mail is one thing, but there are many other important things rules to follow to successfully e-mail advertise.

The E-mail newsletter:

The e-mail newsletter has to match the company design. It has to be professional, dynamic and allow many options for the reader to choose from. Whether it’s a visit the website link, follow us on Facebook or Twitter button, or a big buy now button, it has to have some type of lead generator.

The newsletter content:

Make sure to provide unique and topic related newsletters. Offer several ways to take action and keep the content short and sweet. This and a great looking design will definitely avoid an unsubscribing situation.

E-mail marketing is vital for any company. Having a great e-mail newsletter to talk about your specials or news is a powerful way to brand and market your company.

Direct Mail Marketing Tips For Retailers

Direct Mail Marketing Tips to Bring Retailers More Traffic in your Front Door.

Business is lousy. The economy is tanked. You’re looking around your store and saying, “Where is everybody?”

Good News: If you’re a retailer, here are some lean direct mail marketing tips to show you how to get people to show up at your front door. If you’re in a service business, here are direct mail tips that show you how to get your phone to ring. If you’re a restaurateur, I usually get hungry around 7PM. If the campaign works really well, I’ll be bringing a few friends.

1. Track Response of All Your Direct Mail.

Learn what’s working in your direct mail program, and just as important, what isn’t. Leave a memo pad by each phone and when you receive a call – in the very beginning of the conversation – say, “And how did you hear of us?” Write down the response on the memo pad, and throw that slip of paper in a specific drawer and forget about it. At the end of the month tally all the slips up and you’ll have a pretty darn good idea which direct mail campaign brought in the most customers.

2. The Best Direct Mail Campaign Ever: Mail to your house list.

No matter what industry you’re in, what you’re selling, or what type of business you own, your direct mail strategy and your direct response email campaign should have a single priority: to mail regularly to your house list. This is the lowest cost and most effective direct marketing strategy you can have. Hummm… Lowest cost? Most effective? Any questions?

Preferred customer sales, private sales, pre-sale access before you open to the general public – make your house mailing list people feel special. They are. Start by collecting current customer’s names and addresses. If you don’t have a customer “house file” – a list of the names and addresses of all your customers – start one now. This will become your most valuable asset.

Sign people up for your FREE Preferred Customer mailing list at every opportunity! Keep a card by the cash register, and by the front door, or both. Don’t be afraid to recommend to each person that they fill out the card so you can place them on your private mailing list to receive special offers and preferred customer treatment (and prices!)

3. Specify Direct Mail Lists to target your “Best Prospects” and get a customer for $.44

Depending on your type of business, getting new customers through direct mail can be a precisely targeted direct marketing campaign sent only to your very best prospects, with no wasted advertising expense. Send your direct mail to geographic targets (close to your store), demographic targets (people similar to your current customers who like to/can afford to shop in stores like yours), and industry related personnel – in the specific markets you serve (lawn care, hearing aids, etc.).

Additionally direct mailing lists can be specified according to zip code, income, number of children and ages, pets, house value, net worth, and an endless array of other parameters. Think about what characteristics your current customers have, and order your mailing list with people who have similar traits. If you don’t have a great direct mail prospect list, start one of those mailing lists now. Yea, right now.

4. Mail a Gift Certificate

A gift certificate is inexpensive to print, light weight and low in cost to mail. The nice letter you send with it? Same. The goodwill it generates, invaluable. A gift certificate is a double function direct marketing piece. It’s good for the customer and great for you, too. Gift certificates A) bring people into your store; B) offer discounts on selected overstocked merchandise; C) are cheap to print and D) light to mail; E) are naturally easy to track with great precision; and F) always have a high perceived value. They work on both new and returning customers. To make sure people open your envelope, print “Gift Certificate Enclosed!” on the envelope.

Best of all, a gift certificate has a cost only if the customer actually shows up and redeems it. No customer, no cost.

5. A Direct Marketing Campaign to Get Referrals

Feel free to ask any of your better customers if they have friends they would like you to send a $5 gift certificate, with their compliments of course. As an added incentive and as a surprise bonus, mail an additional gift certificate to the customer making the referral. Include a letter saying, “Thanks for the referral.” Then mail the new referral prospect a letter and the gift certificate – compliments of your original customer (and from you, personally.)

This “referral method” is one of the most effective direct mail campaigns on the planet, and is the best way to acquire new (and similar) customers who immediately have faith and trust in you, your firm, your services. Customer acquisition cost from this direct marketing campaign: just $.44 in postage. That five dollar gift certificate? Well, that’s taken off the merchandise or food bill: so it didn’t really cost you five bucks, did it? It was the discounted cost of your wares.

Whether used for new customer acquisition, referrals, or to get customers to return to your store, direct marketing campaigns using gift certificates are one of the most effective uses of direct mail. This is one of the best marketing tips for any business. All your direct marketing campaigns should include some kind of referral marketing techniques and gift certificates make this campaign easy to succeed.

6. Specify Geographic Direct Mail Lists to Precisely Target Your Retail Market

Retail direct mail campaigns usually target a geographic center. Everybody likes to shop in their own backyard. Limit your direct mail marketing to people who live or work within driving distance. That “geographic market segment” qualification of your prospects varies by type of store and average sale. Generally speaking, the larger the ticket item you sell, the longer people will drive to get it.

Reaching people with your direct mail message can get expensive in a hurry, especially if you reach for the wrong set of people who are not shopping for your goods or services. Conversely, since direct mail can be targeted to tightly it can be the most effective and measurable marketing method you can use.

Email Marketing For Newbies – 5 Reasons to Always Stay in Touch With Your Customers

Email marketing can take your online business and raise it up a notch, or a few notches. Newbies will quickly learn that this technique unlocks the door to a great deal of potential. Here are 5 reasons why you should always be staying in touch with your customers through email marketing. Be sure to consider them before you ignore your outreach efforts once again.

1. Stay in their minds – One thing that people don’t realize with email marketing is that you don’t always have to be pushing for a sale. Just staying at the forefront of a person’s mind can go a long way. Then, when they are ready to make a purchase your online business will be there waiting. Otherwise, it’s all too easy to forget about your website or move on to another website.

2. Increase your reputation – You can use email marketing to send out tips, guides and other informative articles. If you do this consistently, the people on your list will view you as being much more credible and reliable. You have been providing them with high quality, free information and in return your reputation will soar. Your prospects will then be more likely to make purchases, and customers will be more likely to buy again or refer you to friends and colleagues.

3. Directly provoke sales – Of course you can also use email marketing to directly provoke and ask for sales. Maybe you have a new product that you just released. You can offer the people on your list an exclusive discount on that product to get them to try it right away. Or you can inform them of other sales, discounts or promotional opportunities that will directly increase the sales you see.

4. Find out what they want – If you use email marketing effectively you will basically be conducting market research that can help take your online business to the next level. If you carefully track how people respond and view your emails, you can see what pieces of content are the most popular, which are ignored, what types of emails people are most interested in and so forth. Then you can fine tune what you offer to perfectly match what your list members and your prospects are actually looking for.

5. It’s cheaper than anything else – Email marketing is cheaper than any other form of communication. It’s cheaper to conduct and it produces the highest ROI (Return On Investment) as well. Therefore instead of hiring new team members to conduct tons of phone calls, or instead of printing up tons of postcards and letters, use email marketing as your main form of outreach. You’ll see savings in both time and money, and you’ll see improvements in your results as well.

Do you want to learn more about creating and developing an online business, especially if you’re a newbie? We have just completed our brand new guide on the basics of website design.