What is the best-selling liqueur in the world?

Unlike other tropical liqueurs or fruit liqueurs, Baileys Irish Cream liqueur offers a unique taste and flavor. The cream of this liqueur makes it a favorite among those who enjoy the taste and mixture of alcohol. This is one of the most popular flavors for people to drink or use as part of their cooking recipes. It can be mixed with coffee, poured over ice cream, used in cakes and cupcakes.

Liqueurs are very popular drinks that have been around since ancient times. This type of alcoholic beverage has gotten more attention lately due to its sweet flavor profile. Liqueurs are made through a process where wine is infused with fruits or herbs so they can ferment together within a certain timeframe, usually around two weeks. After the infusion process is complete, sugar and other flavors are often added to give it a unique flavor profile that can be enjoyed on its own or mixed with other drinks.

There are many different types of liqueurs available on the market today. Some of the most popular ones include Amaretto, Cointreau, Grand Marnier, Kahlua, Frangelico and Sambuca. Each one has its own unique flavor profile that makes it stand out from the rest.

So, what is the best-selling liqueur in the world? That would have to be Baileys Irish Cream which accounts for over 50% of all sales within this category. This drink is one of the most popular liqueurs among drinkers and it is available in over 150 countries worldwide and sells around 700,000 cases every year.

Why Lawyers Fail With Their Marketing So Frequently

This problem is so common and so prevalent that I can almost guarantee that every solicitor reading this article has this problem in their practise to a certain degree. If you do not take the time to understand the problem and correct it with yourself, your staff, and all of your marketing communications, it will constantly damage your business. This article is here to help you make the changes and to reap the rewards for doing so many times over.

This problem revolves around the common quotation:

“Enough about me, what do you think of me?”

This quote is used to talk about somebody that loves to hear the sound of their own voice and stories about them and how well they are doing. We all know someone like this. However, it is also a serious problem for solicitors in relation to all of their marketing communications.

If I can give you an example, I once received an email from a firm of solicitors looking to join a Personal Injury Panel. We first need to consider and understand the position that this firm of solicitors is coming from; they wanted me send them more clients.

You would assume that any approach would involve a review of the website of the company that they are approaching to at least find the name of the person that they are approaching for referrals. This is the email I received.

Dear Sirs,

We have recently taken on a new fee earner with specialist knowledge in the area of asbestos claims. Therefore, we are looking for more work. Please can you tell me how we can receive some work from you.

Yours sincerely

Enough about me, what do you think of me?.

If we look at this email in more detail, it sums up very well the problem I am talking about with law firm marketing.

Dear Sirs

Comment: My name is easy to find on the website yet this firm did not even look for it. This is a solicitor looking for referrals and they did not even have the time or inclination and are not prepared to make the effort to find out the correct contact name. A poor start…. and unfortunately it did not improve.

“We have recently taken on a new Fee Earner”

Comment: The start of their email should relate to how they could have helped me, not their firm and their needs. It should explain how they have reviewed the website, found it to be of interest and believe that they could be of benefit to our clients. Instead, the communication is all about the law firm and what matters to them. Whereas that is of course the reality of their situation, it is totally, wholly, absolutely and completely irrelevant to the person that they are approaching for referrals, on this occasion me.

The rest of the email has little to be said for it. However, the next major flaw with the email is that it was the only form of communication that I received. If you have any knowledge of direct marketing then you will know that you need to send more than one communication and you need to use different methods of communication to have the best prospects of success.

The email could and should have been followed up with a telephone call (although, as they did not have a name to speak to they would not have got very far) and in addition, a letter. They should persist until they finally manage to speak to me. Even if I had said there were no opportunities at that time moment, they should make a diary note to contact me again in three months. Persistence is vital as one communication only is unlikely to lead to referrals. I cannot stress this point enough. If you are approaching a business for referrals you should make contact at least seven to ten times to stand a chance. If you only send one email or one letter, you will rarely succeed.

Where Else Is “Enough about me” Endemic In Solicitors Marketing?

1. Websites.

The next place that this problem is commonly seen with law firm marketing is on websites. The home page of the website and each page within the website frequently starts with information about the law firm, their experience and how long they have been in business. Where it should start is from my position, i.e. my position as a potential client.

If I land on a Family Law page, how am I feeling? What concerns do I have running through my head? Am I looking for a divorce solicitor or a solicitor to provide me with contact for children?

If I land on a Will page, am I concerned that my family will receive everything they are entitled to?

If I land on a Personal Injury page, am I in hospital or immobile? Have I been prevented from returning to work due to my injuries and therefore am worrying about being able to pay the next bills?

This is the position you must start with on your website; hHow has your client arrived there and what are your client’s concerns?

If I land on your website, I am not interested initially in hearing about you, what I want to know is how you are going to help me!

Once you have thought about my position, and answered my initial concerns, you can then move on to explain how the experience in your firm puts you in the best position to help me from where I am now to where I want to be, but if you don’t take the time first of all to explain that you understand where I am now, why would I think you can help me?

Applying this test to your website could increase your new enquiries by at least ten fold. I have tried this with many law firms and it makes an incredible difference. Apply the test to your website now through fresh eyes and see if you are talking about your clients position or your firm’s needs.

2. Advertisements.

Another huge problem here. Many solicitors fail to consider what their client needs. 99% of solicitors’ advertisements start with the practise name at the top followed by a list of service and contact details. Whereas this is the perfect and only advertisement you should place in the Yellow Pages (where 62% of people visit just to obtain your phone number when they already know your business name – figures confirmed by Yell.com), in a newspaper advertisement you should only be placing a direct response advertisement. These are advertisements that give people a reason to read and contact you.

They do not want to hear your firm name and a list of your services, that is all about you and what you are trying to achieve. They want to hear how you can help them. Examples of headlines that you are welcome to use (but will need to adapt to fit your needs).

Conveyancing.

Moving home – Find Out Why Most House Moves Fail Before Exchange Of Contracts.

Wills.

Will your family get what’s coming to them?

Personal Injury.

Injured in an accident? Did you know that 50% of people who use claims companies do not keep all of their compensation?

Business Services.

Thinking of starting a business? Download our free guide: 7 legal issues you must fully understand before starting a business.

In all of these advertisement headlines, not once have I mentioned the firm or the firm’s needs. You must be thinking about your client and where they are starting from and not about your firm. By taking this action in all of your advertisements you will dramatically increase the response rate and the amount of business you obtain from it.

Summary. Always ask the question “What does the referrer or potential client care about”? If you find yourself starting an email, advertisement, website page with your firm’s name or information about your firm, you can be confident you are starting in the wrong position. As the famous quote goes when asking for directions, “Well, if that’s where you want to get to I wouldn’t start from here”.

A Quick Guide To Direct Mail Success

Whenever you begin your marketing journey, make sure you’re marketing to a group of people that will listen to you, and want to hear from you. This is typically the case when you have a large customer database and you interact with them via tele-seminar, seminar, consulting, or simple direct marketing.

With these methods, you would think that it’s easy to make money in business. But this couldn’t be further from the truth. The truth of the matter is that success in business is hard – probably harder than anything that you have ever done before. I know this is how it was for me.

When I first started, I had no idea of what I was doing. I did telemarketing, cold calling, cold direct mail, and classified advertising in those little publications that no one reads. None of it worked. But I decided that there was opportunity in direct mail, so I wanted to pursue it further.

Turned out that I was doing direct mail completely wrong. I used to pick out names from the phonebook, find businesses on the internet, and I would do all of the “tricks” and techniques to boost my direct mail response rate.

None of it worked.

So I decided to buy this program on direct mail to learn how to make it work, And once I found out how badly I was doing it, I couldn’t believe what I was seeing. Well eventually I finally got it right, but I wasn’t bold enough to run campaigns in the 5000 and above range. Just too much money involved, so I figured I’d continue to do it at a lower scale.

If you’re thinking about doing direct mail but don’t know the mechanics of it, then I will briefly go over the concepts for you. The first thing you need is a list that correlates to the product that you’re selling. To get a list, go to the library and ask for the SRDS. It contains a wide variety of mailing lists that you can use to find a profitable list to mail to.

Once you have your list, it’s time for an offer. Your offer is essential for the operation of your direct mail campaign, and you have to show your reader how much value your offer is so that they can take advantage of it.

The last thing that you will need now is a sales letter. This is your sales rep on paper. Use your sales letter to ignite and inspire sales faster than usual. If you don’t have the copywriting skills to create a good sales letter, hire a copywriter. You can find some good ones for about $5000 to create a letter for you. Check around the internet for some.

These mailings will allow you to have the success that you desire with these direct marketing techniques. You should strive to learn how to write copy also so that you can have as much success with it as you possibly can. So don’t this option out.

Good luck with making direct mail work for you.