Creative Vs Directional Advertising, What First and Why?

 Both Creative and Directional advertising are important to the successful marketing and sales effort of any business or organization. Generally, with creative (TV, Radio, Newspaper, Billboard) you are “creating” the need by selling yourself. You need to have a strong, compelling, time-sensitive offer, and persuade customers to buy now rather than later or not at all. With directional (Search Engine Marketing, Internet Yellow Pages, print and online directories, Pay-per-click, Pay-per-action, direct response) you are “directing” an existing need by helping customers buy. You need to be found, then chosen.

 I am firmly convinced that step one to any successful marketing platform is a strong directional advertising foundation. Before you need to worry about persuading or enticing a prospect to buy, you absolutely need to be able to allow prospects who are ready to buy right now…buy from you now. You need to be found, then chosen. You get found by where you are, you get chosen by what you say. The great part is that the very info you use to describe yourself (your uniqueness, what you do, how you do it and even why you do it) will automatically direct prospects who value and appreciate your approach, who “get you” to respond. It will probably also screen out those who don’t think like you, but that’s OK. You don’t need everyone. The prospects who respond because they appreciate what you do and how you do it will spend more money, more often and be more enjoyable to work with over their lifetime value as a customer. They will also become more then just referral points, they will be advocates for you and your business.

 Once you have that rock-solid foundation of directing ready-to-buy customers, THEN any creative advertising will be more efficient because the prospects whom you can’t incentivize to act now, will hopefully at least, now have your name in their brain. When they have a need, your directional advertising can help convert them into customers

Creative works and can work BIG, especially with a good directional foundation

Various Online Marketing Solutions

There are so many people who go for online businesses. This is because everyone goes online these days and it will be easier to market products and services where people usually are. Since majority of the population today makes use of the internet, this is the best place to start a business. This will be the best place to reach more people and create income through business. However, since many people are already doing online businesses, the competition is getting tougher. It is important that one knows various marketing techniques so that the business website will more visible than the others. This will create more exposure and popularity for the business website resulting to more income. Here are some of the most used online marketing solutions that business websites may use.

SEO/Search Engine Optimization – this is the most common way to marketing online. It is the method of obtaining high ranks in the search engines so that the website will be more visible over the net. This will then provide more chances for the website to be clicked more often giving more visitors that may become customers in the future as well. The more visitors that a website obtains the more chances that their sales will also go up. SEO make use of tools like article contents, blogs, press releases and newsletters in connecting with web browsers that may become web visitors.

SEM/Search Engine Marketing – this is almost similar to SEO but the only difference is that SEM is making use of both paid search results and the one that SEO is using. Therefore, this method gives more chances to have more visitors for the website. It also makes use of the tools being used in the optimization. It also makes use of strategies like PPC or Pay Per Click which will help the website rank high in the search engines.

SMM/Social Media Marketing – this is the method of marketing using the social media sites. This will make use of the sites so that one will freely market their products and services. This is very common nowadays as many people are getting hooked with using these social media sites. And since many people are using these sites, it is easer to market and advertise your business. You will also be able to reach more people with the aim to increase sales.

Even big names in the business industry are going online these days. Business experts have seen that there are bigger possibilities for business to reach the global market through the internet. With it, one does not have to put up stores in different countries. Through the use of the internet, people can shop, browse and do business without any hassles. One just needs to learn much about these techniques so that they can market correctly in the online business scene.

Affiliate Article Marketing – Created by the Internet

Affiliate article marketing was created on the internet that rewards a person for each visitor that has directed a web surfer to a specific web page. There are four different but equally important parts to affiliate article marketing. The four parts are the merchant, the network, the publisher and the consumer. Since the internet has become more and more complex there are even more participants that contribute to this style of marketing that include affiliate management agencies, super affiliates and even third party vendors or merchants.

The merchant is the person that has a product or a service for sale that they are willing to offer on their web site.

The network is the internet which is means by all the parties are connected.

The publisher is either the author of the articles that help direct the traffic to the designated sites or a web master that hires still another participant, the author, to write the articles.

The most important part of this circle is the consumer. This is the web surfer that is looking to make a purchase.

The other parts like the affiliate management agencies are a web site that sole purpose is to assist web site owners with marketing articles. Most have a large assortment of articles to choose from and they can be purchased for a price. The super affiliates are just as you might suspect. They run a website that does nothing but redirect the surfers to other sites for a price that is paid by the site owner to where the surfer is directed to. The last part is the third party vendor. This is a site that either has an accompanying product or service that compliments the primary merchant. A good example would be a site that sells caring cases for computers that is the third party vendor for a computer site.

Affiliated article marketing has developed into a multimillion dollar business on the internet. This is no longer an e-commerce toy as it was first seen as.