What is Direct Response Marketing? And How Can it Help Your Business

Well here’s probably the simplest explanation. There are two types of marketing. There’s the type most ad agencies promote. Build your brand name. Use fancy creative ads and logos. And keep your business name in front of the people.

Typically these types of ads don’t ask from a response from the reader. There’s no call for action.

This is the type 99% of marketing most business owners use. They put their company name at the top. And have a list of features of their business. You’ll see these types of ads when you read newspapers and magazines. Keeping your name in front of your audience.

This type of marketing is great if you can afford it. If you’re a large company. If you’ve got deep pockets. Not so great if you’re a smaller to medium sized company and you need your marketing to generate immediate sales. To see a return on your money.

Then there’s direct response marketing.

This is where you run an ad with a headline which captures the attention of your target market. And the ad explains the benefits of doing business with you. Typically these ads involve lots of copy. And ask for a response form the reader – fill in a form, request a coupon.

Or they can sell write off the page. It’s not uncommon to see 10 page (and longer) sales letters. Or see an A4 page full of copy in a small font size.

These ads are like your sales person. They capture your interest. They explain the benefits. Overcome your objections and ask for the sale. These are the same techniques sales people used 100 years ago. And guess what? They’re still as effective today.

Why’s that?

Well here’s the thing. You’re only interested in selling to somebody who would be interested in buying your products or services. Right? You’re not interested in selling to everyone. Somebody who wouldn’t be interested in buying from you.

Makes sense doesn’t it?

So the same rules still apply today. Especially if you don’t have a large marketing budget.

So use direct response marketing in your ads, web pages and sales letters and see your response rates soar.

Five ways to motivate your team to use Job Management Software

There’s always fear around implementing new technology or software. Your workers may be concerned about learning how to use a new system or that they’ll be pressured to do more work. Introducing new software can be intimidating or overwhelming for everyone, but it’s possible to motivate your team to use Job Management Software.

Show your team how the software will benefit them

While it’s crucial to showcase the benefits the new Job Management Software will have for your business, it’s even more important to show your team how it will make their work easier. Your team needs to be on board for the software to be implemented successfully. If your employees are sceptical of the system, they won’t be interested in learning how to use it, and the software may not improve the efficiency of your business processes. If you can show your workers that the Job Management Software will enhance their efficiency and help them meet their targets, they’ll be eager to do training and willing to use the software.

Provide comprehensive training

Once you’ve convinced your team that the software is a valuable tool, you’ll need to provide in-depth training to equip them for success. If your workers don’t know how to use the system, they may make mistakes that could cost your business and reduce efficiency. A lack of training could also decrease employee morale. If your workers don’t feel confident using the software, they’ll continue to make mistakes and feel pessimistic about their work. But if you provide comprehensive training and support, you can boost morale and efficiency.

Let your team experiment

After you’ve trained your team to use the Job Management Software, let them use the system, even if you know they’re going to make mistakes. This practical approach is the best way for your workers to get used to the software and learn. If you’re able to, create a test account for employees to use before you go live with the software so they can use the system without worrying about making a mistake that could affect your customers’ projects or invoices.

Offer incentives

One of the easiest ways to motivate staff to use new software is to offer incentives. Whether it’s a competition or a reward for meeting a specific target, if you dangle a carrot in front of your team, they’ll have way more fun using the system than if you made it a chore for them to do. Healthy competition can be fun, and it’s a great way to get your employees to encourage each other to use the software.

Get feedback

Allow your employees to share their feedback with you. The information they share will give you the chance to see if they’re reaching their goals and targets with the system or whether they need more training. Your team may even have ideas on how to use the software in other ways to improve efficiency, and you can use their feedback to boost productivity. By requesting feedback from your employees, they’ll feel that you’re listening to their suggestions and that they’re involved in the introduction of the new software.

4 Affiliate Marketing Techniques Every Marketer Should Know

Various affiliate advertising marketing techniques are available. They help you increase your sales and profits using a variety of ways. You have to just invest some time and energy into this and surely the profits of your business will increase. Choose a marketing strategy that suits your objectives and requirements and you are off to a flying start.

The strategies employed are as follows:
1) Posting links on other people’s sites.
2) Posting banners on the web.
3) The use of forums and discussion boards.
4) The use of social networking sites like Facebook and MySpace.

1) Posting links on other people’s web sites- this is an excellent way to advertise your websites or blogs. What you have to do is approach another web site owner and exchange your links with him. You post the link to your web site on his/her web site or blog. And they do the same on yours. As long as the page and blogs involved are similar and relevant the owners of other web sites usually do not have any problem with this idea. By doing this the traffic to their site also increases as they can reach a wider customer base with their advertisements being posted on other relevant sites.

2) Posting banners on websites-the placing of banners on web sites is a common practice amongst the affiliate marketing community. If the banners are located on web sites that have a lot of traffic then a part of that traffic is directed towards your web site increasing the sales of your products. What is important in this regard is that the banners must placed in strategic locations, where it is clearly visible to the web surfers. The design of the banners is also important, a stylish and creative banner is always best.

3) The use of forums and discussion boards- there are many forums and discussion boards on the internet. Find ones that are relevant to the affiliate products and services you promote on your web site or blog. Join these forums and discussion boards and post comments on them. You are usually required to get a sign in name for these things. On your sign in name write the link to your web site. When you post something, people will click on the link and will be directed to your web site or blog.

4) The use of social networking sites like Facebook and MySpace- social networking sites are very popular these days. They have millions of users and one can meet people of similar interests in these places. You can join these networking sites and use them as a platform to advertise your web sites and blogs. Once you make friends with the people there you can tell them about your products and services and direct them to your web site.

Thus you can use one or a combination of the above methods to increase the traffic towards your web site or blog.