Global Online Marketing Profile 2010 Forecast – The Netherlands

Market Opportunity

The root of the Netherlands’ economy lies upon its free capitalistic market. The Netherlands’ economic freedom score is 77, making its economy the 12th freest in the 2009 Index of Economic Freedom. It has the 16th largest economy in the world and ranks 10th in GDP (nominal) per capita.

According to the CIA Factbook, the GDP is currently 670.2 billion USD and the Purchasing Power Parity is 2.8 billion USD while the Dutch are experiencing 1.8% real growth, 4.5% unemployment, and 1.6% inflation rates. Centraal Bureau voor de Statistiek reports the average disposable income of Dutch households amounted to 28.5 thousand euro in 2004. The real disposable income of Dutch households rose by nearly 4 percent in 2007. Households spending exceeded household income by 2 billion euro. In 2006, Dutch households spent 6 billion more than they received in income.

With a population of 16.7 million, the country has been one of the leading European nations for attracting foreign direct investment and is one of the four largest investors in the United States. The increasing ties of the Netherlands with global trade are reflected in the increasing shares of exports and imports in GDP. Data from the Centraal Bureau voor de Statistiek shows that exports rose from to 77% of GDP in 2008 in addition to imports rising to 68%. Despite its small size, the Netherlands ranks seventh in the world in total value of its corporations. Furthermore, its online retail market is amongst Western Europe’s largest, with the Netherlands also ranked as one of Europe’s top five e-commerce nations states techpubinc.com.

The Netherlands began circulating the euro currency on January 1, 2002. The Euro remains strong against the US Dollar, with 1 Euro equaling 1.4114 USD. Because of the weakening of the US dollar for the last two years, the Euro has appreciated vis-à-vis US dollar (x-rates.com). So steeply has the greenback fallen in value against the Euro that economists are talking about the dollar losing its status as the world’s reserve currency, a position it has held since 1945.

Best Industry Segments

The Dutch industry is diversified, with a variety of businesses that range from manufacturing, mining, and energy production to construction and chemical manufacturing. The government initiated many programs to encourage the development of new industries, specifically, aerospace industry, biotechnology, and microelectronics. Figures from Eurostat indicate that, in 2007, the Netherlands was the EU’s third top exporting country after Germany and France. Dutch exports also grew substantially in 2007. If the current trend continues, the Netherlands will move up to take second position in 2008. Relative to other countries, the Netherlands exported large volumes of food products, gas oil and natural gas.

Regulatory and Tariff Landscape

Along with the United States, the Netherlands has consistently been one of the main advocates of international free trade and the reduction of duties and tariffs on goods and services. The average tariff rate is low. The Netherlands’ trade policy is the same as that of other members of the European Union. The common EU weighted average tariff rate was 2.1% in 2005 according to the Heritage Foundation. The EU policy upholds non-tariff barriers in agricultural and manufacturing subsidies, import restrictions for some goods and services, market access restrictions in some services sectors, non-transparent and restrictive regulations and standards, and inconsistent customs administration across EU members. Supplementary biotechnology and pharmaceuticals rules exceed EU policy.

In order for many products in the European Economic Area (EEA) market to pass the consumer safety, health, and environmental requirements, it must receive a CE marking. By affixing the CE marking, the manufacturer asserts that the item meets all the essential “Health and Safety” requirements of the relevant European Directive(s) that provide for the CE marking. Examples of European Directives requiring CE marking include toy safety, machinery, low-voltage equipment, medical devices and electromagnetic compatibility.

Online Marketing

Based on statistics from internetworldstats.com, there are currently 13,791,800 Internet users in the Netherlands, with a penetration rate of 82.9%. The Netherlands is ranked 7th among the top internet countries in the European Union yet 2nd behind Greenland with the highest internet penetration rate. Over the span of eight years (2000-2008), user growth stands at 253.6%. In terms of type of connection, the Netherlands exhibits a positive trend towards broadband internet adoption. It can be located 4th on the list in broadband penetration, leading the OECD along with Iceland, Finland, and Norway. Despite the wide availability of Internet connections, nearly 4 million people (about 25% of the population) have never used the Internet at all according to data from the Organisation for Economic Co-operation and Development.

Online Language Preferences

The two official languages of the Netherlands are Dutch and Frisian. However, Dutch is the mother tongue of almost all people in the Netherlands. The 500,000 inhabitants of Friesland, a province of the Netherlands, speak Frisian. Most of Dutch people speak at least one foreign language, mostly English that is taught at school during the basic education. Many Dutch people speak also German, which is similar to Dutch language and some of them speak French. Like any other country, internet users prefer to search in their native language, Dutch.

Search Engine Profile

Data from a checkit.nl shows Google Netherlands (Google.nl) overwhelmingly leads the way as the top search engine with 95%. Ilse.nl and live.nl take the second and third spot, respectively.

Summary

Netherlands being the small country is a big player in the world’s trade and the global transfer of capital. Its thriving and open economy serves as an inviting potential global trading partner to other countries. The economy is noted for stable industrial relations, moderate unemployment and inflation, a sizable account surplus, and an important role as a European transportation hub. Based on the current and future potential of the market, Global eMarketer ranks the Netherlands as a Tier I market for global online market opportunity.

5 Kitchen Tips That’ll Make You Want to Redo Yours

In every home, the kitchen is primarily designed for cooking and every aspect of meal preparation. In some homes, the kitchen is the most used room because aside from the living room, it is the next place where everyone converges. For instance, in a home of three occupants with three different bedrooms, it is expected everyone will have their private bedrooms, but having a single kitchen is common in most home designs.

For the New kitchen to look efficient, some appliances must be on the ground. These kitchen appliances include a blender, dishwasher, cabinet, sink, knife, etc. With these appliances and utensils, the art of cooking and meal preparation becomes an easy task. Having all these appliances and utensils is a fantastic idea; however, if your kitchen is not well organized, you may end up not getting the desired result from your kitchen investment.

So, if you are looking for kitchen designer space info, congratulations because you are on the right page. In this piece, we will discuss how you can redesign your existing kitchen setup for greater efficiency.

Start with the tile and kitchen floor

The floor of your kitchen is a critical part of your kitchen redesigning. Sometimes, when visitors or evaluators want to consider the uniqueness of your kitchen, the assessment starts from the floor. To make your kitchen floor look glamorous, you can start by painting the tiles with a catchy color to make them look more attractive.

Work on the kitchen lighting

The last thing you want to ignore when you are redesigning your kitchen is the light setup. If you ignore this essential part, you must be prepared to cook in the dark. Lightening up your kitchen is not necessarily about fixing new bulbs or LEDs. All you need is to make sure the lights are well-positioned.

Position extra chair around areas of the kitchen with low traffic

Although the kitchen setup is quite different from the living room or bedroom in terms of design, having a sofa is expected in the living room or bedroom. But you can make provisions for extra chairs in your kitchen also. Sometimes you or those assisting you may want to rest a bit. Instead of living in the kitchen for the living room or walkway to relax, they can also rest by sitting down comfortably on the chairs in the kitchen. The best way to get the best out of this kitchen design is to ensure the chairs are positioned with less traffic in the kitchen.

Hide ugly sight with stained glass

No matter how neat and organized your kitchen can be, some items should be hidden from sight. Instead of disposing of this item, you can be creative by using stained glass to make it look artistic. For instance, if some of the mirrors of your kitchen door are broken, you can replace the broken segments with stained glasses for a better view instead of replacing the whole door.

Shaken up a bit with storage units

There is a high chance you will run out of storage units in the future. Instead of tearing down some part of your home or disposing of some items, all you need is to repurpose a dresser or armoire. With this method, you will be able to create an additional storage facility.

Conclusion

Your kitchen is that part of your home where the magic of food making takes place. To make your kitchen more productive, you will have to redesign the entire space to experience a breath of fresh air. Some of the areas you need to work on include the kitchen floor, cabinet, and other outlined areas above. In some cases, you can try out doing it yourself, but if you don’t have the time, hiring a professional kitchen designers gold coast that you can share your idea is a perfect idea.

Copywriting and Marketing Book Review: Is Freakonomics All It’s Cracked Up To Be?

When I read Freakonomics recently I was a little underwhelmed. It wasn’t what I was expecting after hearing so much praise for it around the traps. Really, does it have any lessons we can glean from the book in the worlds of marketing and copywriting?

So I’ve thought long and hard about should I bother writing about the lessons contained within the book. To me it’s a series of case studies about how people act in their own-self interest when presented with a given set of incentives.

As a direct marketer I am sure that we all know that people act in their own best interests and that if offered an incentive then there is a boost in response rate. There may or may not be a corresponding drop in the quality of responses – that is why we test these sorts of things.

More importantly, it is about the unintended consequences of incentive systems and how people will naturally look to get the best deal for themselves.

I think there is a lesson in this for everyone is the sales and marketing world. I do know of an enterprising salesman working for Oracle software… Every time the quotas were shifted he would plug all the variables into a spreadsheet with the rest of the sales staff watching.

In 15 minutes they would have the exact mix of products and services they had to sell in order to maximise their commissions while minimising the amount they actually had to sell.

Bad for the business but great for the salesman.

The second lesson is about unintended consequences further down the line. Freakonomics details how one change seemingly for the better was hidden and on the surface, anunrelated cause in an completely unrelated trend. Legal abortions and the dropping crime rate.

I’ve recently come to realise that one of the greatest weaknesses of modern humans is our inability to recognise the relationships between things. We are all too often completely blind to them. Things will always happen and there will be consequences, often unthought-of of ones.

Recently I did a little consulting with an energy broker. With a low price of entry and initially, relatively low costs of sale the niche has become an absolute disaster area – everyone competing on price and the market is rapidly cannibalising itself.

While the quality of the copy and the marketing is poor overall in this niche and the economic rewards are few and small. It has gotten to the point that the energy retailers may take years in order to recoup their acquisition costs. Many times longer than the customer will stay for on average. Which means as a direct marketer I don’t want to be an energy broker, and I’m not too keen on the idea of consulting with one or writing their copy.

While many in the market may have gotten a new world view from Freakonomics, I don’t think it’s the revelation that many found it to be. But then again I am a copywriter and a marketer. People doing things in their self interest and watching the flow on effects of decisions is part of what I do every day.