Direct Mail Advertising – It’s Easier Than You Think

If you’ve been thinking about direct mail advertising for your business, but are worried about the complexity or think it will just take up too much time and money then think again. Direct mail can be one of the easiest and yet most powerful tools available for marketing your company and you could find it exactly what you need to take your business to the next level. Even a small home run business can find the budget necessary to utilize direct mail advertising in their marketing plan. Below is a simple step-by-step guide to help you get up and running fast.

Step One: Think about what you want to say

Direct mail is all about communication. In fact all advertising is really about communicating a message to existing and potential customers about something you want them to know. So before you go off and print a ton of flyers, carefully think about what you want to advertise and the best way to do that. You may want to advertise your company as something different from your competition somehow, or maybe you have an exclusive product that nobody else does? You need to draw attention to something that will get you a response or your direct mail campaign will fail.

Step Two: Choose a format and design the ads

Now you know what you want to say, you have to decide how best to say it. Do you need a brochure with lots of images? Maybe a personalized postcard format to talk straight to your customers? Maybe just a text-based flyer is enough to get your message across? What you decide here will have a big impact on how customers will react to your message and how they will subsequently see your business. A brochure can add a real touch of class if that’s what you need, but be careful to stick to a standard shape and size to keep costs as low as possible when printing and mailing them. Flyers are often the cheapest choice, but be sure that this option doesn’t just make your ad look too tacky. You also need to ensure the content is written and designed for your specific target audience, and if you struggle here a freelance writer/designer or a proper design firm can help depending of course on your budget.

Step Three: Get your direct mail material printed and sent

Once you have the design all ready, you should shop around to find a good online printer with low prices and order in bulk to lower the cost further. Choose the highest quality option you can and try not to order fast delivery as this can cost more. Once you receive your order, all that’s left is to get them delivered. For a direct mail campaign you should always use proper first class stamps so you may want to get a machine that aids in the process to speed things up. Now simply send off your direct mail adverts and wait for the response.