A Quick Guide To Direct Mail Success

Whenever you begin your marketing journey, make sure you’re marketing to a group of people that will listen to you, and want to hear from you. This is typically the case when you have a large customer database and you interact with them via tele-seminar, seminar, consulting, or simple direct marketing.

With these methods, you would think that it’s easy to make money in business. But this couldn’t be further from the truth. The truth of the matter is that success in business is hard – probably harder than anything that you have ever done before. I know this is how it was for me.

When I first started, I had no idea of what I was doing. I did telemarketing, cold calling, cold direct mail, and classified advertising in those little publications that no one reads. None of it worked. But I decided that there was opportunity in direct mail, so I wanted to pursue it further.

Turned out that I was doing direct mail completely wrong. I used to pick out names from the phonebook, find businesses on the internet, and I would do all of the “tricks” and techniques to boost my direct mail response rate.

None of it worked.

So I decided to buy this program on direct mail to learn how to make it work, And once I found out how badly I was doing it, I couldn’t believe what I was seeing. Well eventually I finally got it right, but I wasn’t bold enough to run campaigns in the 5000 and above range. Just too much money involved, so I figured I’d continue to do it at a lower scale.

If you’re thinking about doing direct mail but don’t know the mechanics of it, then I will briefly go over the concepts for you. The first thing you need is a list that correlates to the product that you’re selling. To get a list, go to the library and ask for the SRDS. It contains a wide variety of mailing lists that you can use to find a profitable list to mail to.

Once you have your list, it’s time for an offer. Your offer is essential for the operation of your direct mail campaign, and you have to show your reader how much value your offer is so that they can take advantage of it.

The last thing that you will need now is a sales letter. This is your sales rep on paper. Use your sales letter to ignite and inspire sales faster than usual. If you don’t have the copywriting skills to create a good sales letter, hire a copywriter. You can find some good ones for about $5000 to create a letter for you. Check around the internet for some.

These mailings will allow you to have the success that you desire with these direct marketing techniques. You should strive to learn how to write copy also so that you can have as much success with it as you possibly can. So don’t this option out.

Good luck with making direct mail work for you.