Five ways to motivate your team to use Job Management Software

There’s always fear around implementing new technology or software. Your workers may be concerned about learning how to use a new system or that they’ll be pressured to do more work. Introducing new software can be intimidating or overwhelming for everyone, but it’s possible to motivate your team to use Job Management Software.

Show your team how the software will benefit them

While it’s crucial to showcase the benefits the new Job Management Software will have for your business, it’s even more important to show your team how it will make their work easier. Your team needs to be on board for the software to be implemented successfully. If your employees are sceptical of the system, they won’t be interested in learning how to use it, and the software may not improve the efficiency of your business processes. If you can show your workers that the Job Management Software will enhance their efficiency and help them meet their targets, they’ll be eager to do training and willing to use the software.

Provide comprehensive training

Once you’ve convinced your team that the software is a valuable tool, you’ll need to provide in-depth training to equip them for success. If your workers don’t know how to use the system, they may make mistakes that could cost your business and reduce efficiency. A lack of training could also decrease employee morale. If your workers don’t feel confident using the software, they’ll continue to make mistakes and feel pessimistic about their work. But if you provide comprehensive training and support, you can boost morale and efficiency.

Let your team experiment

After you’ve trained your team to use the Job Management Software, let them use the system, even if you know they’re going to make mistakes. This practical approach is the best way for your workers to get used to the software and learn. If you’re able to, create a test account for employees to use before you go live with the software so they can use the system without worrying about making a mistake that could affect your customers’ projects or invoices.

Offer incentives

One of the easiest ways to motivate staff to use new software is to offer incentives. Whether it’s a competition or a reward for meeting a specific target, if you dangle a carrot in front of your team, they’ll have way more fun using the system than if you made it a chore for them to do. Healthy competition can be fun, and it’s a great way to get your employees to encourage each other to use the software.

Get feedback

Allow your employees to share their feedback with you. The information they share will give you the chance to see if they’re reaching their goals and targets with the system or whether they need more training. Your team may even have ideas on how to use the software in other ways to improve efficiency, and you can use their feedback to boost productivity. By requesting feedback from your employees, they’ll feel that you’re listening to their suggestions and that they’re involved in the introduction of the new software.

Top 9 Ways Marketing Executives Should Use Twitter to Build Revenues

Even today, with Twitter mentioned in mainstream media daily, many top executives – including marketing execs – are confused or uncertain on how to effectively utilize Twitter to market their business or service. Twitter, the popular “micro-blogging” tool, is not just a service that allows every-day-Joes the opportunity to share irrelevant stories about their day (read: “going to the gym”), but a great tool to increase both revenues and brand awareness for executives. Here are some tips to get the most out of Twitter:

BUILD YOUR FOLLOWING

The first step, naturally, is to have an audience. Celebrities and politicians alike have embraced the micro-blogging phenomenon, leading to its permanent fixture in pop culture. Political campaigns have used Twitter to mobilize armies of supporters, raise funds, and spread the political message.

BUILD YOUR BRAND

There is a delicate balance between being open and honest and revealing too much on Twitter. I tell my clients, “be authentic, not transparent”. Your following will appreciate your authenticity more than your over-sharing.

DIRECT COMMUNICATION

Aside from authentic communication, nothing builds a loyal, dedicated following like direct communication. Several large corporations are able to search (in real time) for their brand and address problems immediately. Never before has a company had such access to their customers. Traditional media houses do not allow for such instant communication to attend to their customer’s needs.

PROVIDE VALUABLE CONTENT

Rather than constantly selling your products, constantly provide great content. Get over the fact that everything produced by your brand is proprietary. In the age of instant access, users have become accustomed to free content (this is both good and bad). The more useful content you give away, the more attention you will gain.

DRIVE TRAFFIC TO YOUR WEBSITE

Twitter is a great vehicle to generate visitors to your company website (or Facebook Fan Page), where you can convert them into customers. Useful content, direct and authentic communication only builds your creditability online and in turn, your brand as a whole.

SPREAD THE MESSAGE

Twitter is potentially the most effective way for marketing communication to turn to marketing wildfire. In recent history, many stories break, are confirmed, and become widespread on Twitter before mainstream media has even heard about it. Your brand can use that type of potential to announce major product launches or other industry news.

MARKET RESEARCH

Never before has any industry had such a measuring tool for any brand or product. Monitor Twitter for your name, brand, products, and competition for a real sense of how your clients view things.

CONVERSATIONS

Twitter is real-time, meaning you have thousands of potential customers and followers standing in your preverbal lobby waiting to hear what you have to say – likewise, they expect you to listen to them. Chat and engage with your followers in a consistent “voice”.

FREE ADVERTISING

Today, people are bombarded with THOUSANDS of advertisements a day. Twitter allows you to reach people who are actively interested in learning more about your brand. This attentive ‘Army of Few But Loyal’ is more valuable than a billboard passively seen by millions

BONUS: FOLLOW OTHER EXECS

Here is a list of other CEOs using Twitter. Follow as many of them as you can to learn how they use it. Take what you like, and leave what you don’t. Not all of them are perfect – in fact, there is no “perfect” way to use Twitter. It is still in the early stages of finding its identity.

EXTRA BONUS: PROMOTE OTHERS

It doesn’t make much “traditional advertising sense”, but Twitter isn’t traditional advertising. Media has change with the introduction of ‘Social Networking’. Use your platform to promote your followers, colleagues, and partners. A ratio of 3:1 is preferred. Social media is not about promoting yourself as it is celebrating the “social” interaction between individuals and brands. See you on Twitter!

Unraveling the Mystery of Marketing

Marketing. Sales. PR. Promotions. Online marketing. Guerilla tactics. Direct response TV. What does it all mean and how do you know which is for you? Never fear, the product launch maven is here to reveal the truth and help you navigate this new process of getting your product into the right hands. Talk about the right hands — that, in a nutshell, is what marketing is. But before I go into details, let’s start from the beginning and back up to a 10,000 feet view and you can see this in context.

Every company, or creator of a product/service, consists of 3 parts: the product itself, the operations and the marketing. The product or service includes everything it takes to have a tangible thing/service; this may include the research and development, the creation of the prototype, sourcing of materials, manufacturing, packaging and inventory systems. Operations are all of the systems and people it takes to make a business run. At the moment, those “people” are probably only you and perhaps a few outside vendors or independent contractors. Included in the operations of a company are the systems that in the viewpoint of Ray Croc (creator of McDonald’s and the master of replication) are 100% repeatable and anyone, with instruction, can re-create. And, speaking of Ray Croc, he’s one cat you should read about; I recommend Grinding it Out: The Making of McDonald’s by Ray Kroc. Did you know that McDonald’s isn’t a restaurant, but one of the most brilliantly executed operational marvels of our lifetime? Aside from reading about him, I had the good fortune of learning this from my uncle who was his VP of Marketing back in the 50′s when McDonald’s was just getting started in Ohio. He has some incredible stories about their early days that I’ll share with you another time. Operations are systems for your company developed to stand alone without you. If the operations manual for your company was handed over in exchange for a nice fat check when you’re ready to exit, it would be a turnkey business for someone else to run and grow. Marketing is anything you do to get that product into the hands of not only someone who wants and needs your product, but will happily and easily pay you for it. So, therefore, what marketing modalities every company chooses will be different.

So, follow the logic here (and by the way, it is backwards), if the marketing is based on who your paying customer is, who are they? Do you have some good guesses about where they are? What makes them tick? Do you know why they want, or better yet, do they need your product? There are many questions to ask yourself about your customer, much of which will be conjecture in the beginning, but as soon as you have up to three customers, two of whom are similar, you’ve got a line to go on.

Here’s a big secret: as you are developing your product, begin developing a picture and list of attributes of your customer. And, do not take one step further, or spend another dime, until you are exceedingly clear on this. I cannot tell you how many entrepreneurs I meet who have a great solution for some problem they’ve experienced and are so incredibly enamored with it, they don’t care what anyone thinks (except waxing poetic about why it’s so incredible). Guess what? That’s not a business; that’s a vanity project; and an expensive one. If you are truly interested in making a scalable product/service that becomes your retirement, the only thing you should care about is your customer and why they will want to pay you for something. So, if your customer thinks that the shoe laces on your new sneaker should be green instead of blue, or the design needs to change, you better darned well do it. Why? Because they are your customer and you have no business without customers.

So, let’s focus on marketing. What exactly is it? How does it work? What are its many faces? It starts with the “marketing umbrella,” under which there are many different ways to get your product into the hands of the customer who will pay you for it. Here is a list of some of the different varieties of marketing:

Sales / distribution *
Advertising
PR
Promotions
Guerrilla tactics
Online marketing
Social networking
Sampling
Trade shows
Word of mouth
Email marketing
E-marketing
Direct response TV
Direct mail
Special events
Viral marketing
Networking
Professional associations
Awards and recognition
Referral programs
Network marketing
Pay Per Click
Search Engine Optimization

And, the list goes on.

So, how do you know which method will work best for your product? Should you employ one or perhaps several of them together? This is a question that only you can answer based on who your customer is and where you think they gather in numbers. It may be that your target customer is someone who hangs out at the Moose Lodge. So guess what? Sampling your product there is a good idea. You may have an online business that sells a product that is desired by those who ride the bus every day. So, your marketing should probably be on buses and on bus benches. Just because you have an online business, by the way, does not necessarily mean that you only market online. You certainly want to ensure that you are directing traffic to your website, but it better be from those bus riders. Maybe they are online buying bus tickets. See how that works? You just think backwards and it becomes quite easy. It’s not rocket science; but it’s incredibly practical.

A few words about *sales. Like all the other modalities I mentioned above, sales is also a method used to get a product into the hands of someone who wants to buy it, but it’s the one marketing aspect in this list that is 100% necessary, no matter who your customer is. As for the rest of the list, you have choices about which to use. You have no business without sales.

When you start a company, the marketing is an integral part of the launch. The best way to approach it is to create a marketing mix. Use an Excel sheet to list all the marketing methods you might use to find your customer. Choose the ones that you can afford first and build from there.